Case Study: How We Scaled a Local Business to 3X Sales Online
At Buildecomstore, we don’t just build eCommerce websites—we build results.
In this case study, we’ll walk you through how we helped a local business go from a modest offline presence to 3X their sales online in just a few months using smart eCommerce strategies, SEO, and performance-driven design.
The Client: A Family-Owned Retail Store in Ahmedabad
Our client was a family-run business selling home décor products through a physical shop in Ahmedabad. While they had a loyal local customer base, their sales were limited to walk-ins and occasional WhatsApp orders.
Challenge:
They wanted to expand beyond their local market and tap into the growing online shopping trend—but had no online store, no brand visibility, and no digital strategy.
The Goal
- Build a full-fledged eCommerce store
- Increase reach beyond local customers
- Set up systems to track sales and improve performance
- Generate more online sales without relying on paid ads initially
Our Strategy: From Local to Scalable Online Store
We broke the project into four key phases:
1. eCommerce Website Development
We designed and developed a mobile-friendly, conversion-optimized website with:
- Easy navigation and clean layout
- Secure payment gateway integration
- Inventory and order management system
- Product filters, reviews, and search functionality
- WhatsApp chat button for real-time support
Result: The client now had a professional, trustworthy online store that was ready for scale.
2. SEO & Content Optimization
We carried out in-depth keyword research and optimized:
- Product titles and descriptions
- Image alt texts and meta tags
- Page speed and technical SEO
- Created blog content around “home décor trends,” “gifting ideas,” and seasonal promotions
Result: Within 3 months, organic traffic started picking up with product pages ranking for targeted keywords like "handcrafted lamps in Ahmedabad”.
3. Local to Pan-India Targeting
We ran location-based SEO and set up Google My Business to keep local visibility while expanding nationally. We also enabled national shipping with proper logistics integration.
Result: 40% of new customers came from outside Gujarat within 2 months.
4. Email & WhatsApp Marketing
We created an email list of past walk-in customers and used WhatsApp broadcasts to send:
- New product launches
- Seasonal offers
- Personalized discounts
Result: Repeat customer rate increased by 55%.
The Outcome: 3X Sales in Less Than 6 Months
Before:
- Offline sales only
- Limited to walk-in customers
- Zero online presence
After:
- Fully functional eCommerce store
- Orders from across India
- Tripled monthly revenue
- 5X growth in website traffic
- 700+ product views per week
What This Means for You
This success wasn’t luck. It was a result of the right strategy, tools, and execution—and we can do the same for your business.
Whether you're a local store looking to start online or an eCommerce business trying to grow, Buildecomstore has the experience and tools to help you scale.
Ready to 3X Your Sales?
Let’s talk about how we can bring similar results to your business.
Let’s Grow Your Online Business Together
Visit us: www.buildecomstore.com
Call us: +91 8000841620
Buildecomstore – We Build Stores That Sell.
